Course Overview
Search engines remain one of the most powerful channels for sustainable digital growth. Organisations rely on SEO specialists who understand how search engines evaluate websites, content quality, and technical signals. This mentor-led programme provides a practical foundation in modern SEO aligned with recognised best practice.
Across three focused days, participants learn how to research keywords, design content strategies, improve technical site health, and measure search performance effectively. Through practical scenarios and hands-on activities, learners explore how to increase search visibility while maintaining quality, relevance, and compliance with search engine guidelines.
The programme emphasises real-world application rather than theory. Participants practise structured SEO audits, build keyword maps, and learn how to communicate SEO insights clearly to marketing leaders and stakeholders.
Hands-On Learning
Participants complete keyword research, SEO audits, and optimisation exercises using real scenarios.
Mentor-Led Sessions
Experienced SEO mentors guide practical walkthroughs, feedback discussions, and strategy sessions.
Career-Ready Skills
Develop operational SEO capabilities to improve website visibility and organic growth.
Learning Outcomes
Design structured SEO strategies aligned with best practice
Analyse keyword opportunities and search intent patterns
Implement on-page optimisation techniques effectively
Evaluate technical SEO health and site performance
Communicate SEO insights to marketing stakeholders
Lead structured SEO audits and improvement planning
Prerequisites
Basic understanding of websites or digital marketing.
Familiarity with content publishing or CMS platforms.
Interest in analytics and online visibility.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Programme introduction and expectations
- Overview of how search engines work
- SEO tools and datasets used during training
- Understanding search visibility and ranking factors
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of SEO Specialist Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Digital marketers, content specialists, and website managers responsible for improving search visibility.
Ready to Start Your Learning Journey?
Take the next step in your professional development