Course Overview
Performance marketing has evolved from simple campaign management to strategic revenue generation. Leaders must design full-funnel systems that combine channel strategy, creative testing, landing page optimisation, and accurate measurement to drive predictable growth.
This programme equips marketing professionals with the frameworks needed to plan, execute, and scale paid acquisition strategies across modern platforms. Participants explore how to structure testing roadmaps, allocate budgets effectively, interpret performance signals, and link marketing results directly to business outcomes.
Delivered through mentor-led sessions and practical scenarios, the course focuses on real-world decision-making rather than platform mechanics. Learners leave with practical frameworks to lead performance marketing programmes, improve campaign efficiency, and communicate impact clearly to business stakeholders.
Hands-On Learning
Participants build campaign testing plans, analyse performance scenarios, and design full-funnel acquisition strategies.
Mentor-Led Sessions
Experienced mentors guide discussions on campaign optimisation, growth decisions, and real-world marketing leadership challenges.
Career-Ready Skills
Develop leadership-level capabilities for managing scalable paid media and digital acquisition programmes.
Learning Outcomes
Design full-funnel paid marketing strategies
Analyse campaign data for optimisation decisions
Implement structured creative testing programmes
Lead landing page optimisation initiatives
Communicate marketing performance to leadership
Evaluate campaign scaling opportunities and risks
Prerequisites
Basic understanding of digital marketing concepts.
Experience with paid advertising platforms.
Familiarity with marketing analytics metrics.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Programme overview and expectations
- Modern performance marketing landscape
- Key metrics across acquisition funnels
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Performance Marketing Lead, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Marketing professionals responsible for paid acquisition, campaign optimisation, or growth strategy.
Ready to Start Your Learning Journey?
Take the next step in your professional development