Course Overview
Landing pages are where marketing investment turns into measurable business outcomes. This course focuses on the practical skills needed to improve conversion performance through structured optimisation, experimentation, and behavioural insight. Participants learn how to identify friction points, design high-performing pages, and run controlled experiments that produce reliable improvements.
Across two mentor-led days, learners explore how users make decisions on landing pages and how small design, messaging, and structural changes influence conversion rates. Through practical scenarios, participants analyse real landing page examples, identify optimisation opportunities, and build test plans that can be implemented immediately.
The course emphasises experimentation discipline rather than guesswork. Participants learn how to design valid A/B tests, prioritise hypotheses, interpret results, and communicate findings to stakeholders. By the end of the programme, learners leave with a structured CRO workflow and practical templates they can apply to any marketing funnel.
Hands-On Learning
Participants build optimisation hypotheses, run mock experiments, and analyse conversion test results.
Mentor-Led Sessions
Mentor-led workshops guide learners through practical scenarios and structured CRO experimentation workflows.
Career-Ready Skills
Learners gain practical CRO frameworks used by modern growth and performance marketing teams.
Learning Outcomes
Design structured landing page experiments
Analyse user behaviour and friction points
Implement A/B testing frameworks effectively
Evaluate experiment results and insights
Communicate optimisation findings to stakeholders
Lead continuous conversion improvement programmes
Prerequisites
Basic understanding of digital marketing channels.
Familiarity with website analytics concepts.
Experience managing or reviewing web pages.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- CRO fundamentals and course orientation
- Understanding conversion metrics and KPIs
- CRO workflow overview
- Tools used in optimisation projects
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Landing Page Optimisation & CRO, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
This programme is designed for marketers, growth specialists, UX professionals, and product marketers responsible for improving website performance and conversion rates.
Ready to Start Your Learning Journey?
Take the next step in your professional development