Course Overview
Google Analytics 4 (GA4) is the latest evolution of digital analytics, designed to provide deeper insights into user behaviour across websites and applications. As organisations transition to GA4, professionals must understand its event-based data model, tracking capabilities, and reporting tools to effectively measure performance.
This certification-aligned training programme covers the full GA4 lifecycle including setup, event tracking, audience building, reporting, and attribution. Participants gain hands-on experience configuring analytics environments and analysing user journeys to support data-driven marketing and business decisions.
Delivered as a mentor-led programme using practical scenarios, this course equips participants with the knowledge and confidence to apply GA4 in real-world environments and prepare for GA4 certification through structured, outcome-driven learning.
Hands-On Learning
GA4 setup labs, event tracking exercises, and Looker Studio dashboard creation.
Mentor-Led Sessions
Mentors guide practical GA4 implementation, reporting, and certification-focused discussions.
Career-Ready Skills
Develop practical GA4 analytics, tracking, and performance measurement skills.
Learning Outcomes
Implement event tracking and configuration
Design audience segmentation strategies
Evaluate conversion and attribution models
Communicate insights from analytics data
Optimise digital campaigns using GA4
Analyse GA4 reports and user behaviour
Prerequisites
Basic understanding of websites or digital marketing.
Interest in data analysis and reporting.
Familiarity with online tools is helpful.e
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- GA4 overview and account access
- Programme roadmap and expectations
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Google Analytics 4 (GA4) Certification Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Digital marketers, analysts, and professionals responsible for website or app performance tracking.
Ready to Start Your Learning Journey?
Take the next step in your professional development