Course Overview
Google Ads is one of the most widely used digital advertising platforms for acquiring customers through search, display, and shopping channels. Running successful campaigns requires structured planning, strong campaign hygiene, and continuous optimisation based on reliable performance data.
This course introduces the key principles of Google Ads campaign design, including keyword strategy, bidding models, ad creation, audience targeting, and conversion tracking. Participants also explore modern campaign formats such as Performance Max and learn how to manage campaigns responsibly while maintaining visibility and control.
Delivered through mentor-led sessions and practical scenarios, the programme focuses on real-world campaign management rather than theory alone. By the end of the course, participants will understand how to structure accounts, optimise campaigns, and interpret advertising performance to support business growth.
Hands-On Learning
Participants practise campaign planning, keyword structuring, and optimisation exercises using practical scenarios.
Mentor-Led Sessions
Experienced mentors guide learners through campaign decisions, optimisation frameworks, and real advertising case examples.
Career-Ready Skills
Build practical capabilities to manage and optimise paid search campaigns confidently.
Learning Outcomes
Design structured Google Ads campaign strategies
Analyse advertising performance data
Implement keyword targeting and bidding strategies
Evaluate campaign effectiveness using reporting tools
Communicate advertising results to stakeholders
Optimise campaigns using testing frameworks
Prerequisites
Basic understanding of digital marketing.
Familiarity with search engines and online advertising.
Basic data interpretation skills.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Programme introduction and expectations
- Overview of Google Ads ecosystem
- Key digital advertising metrics
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Google Ads Training, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Digital marketing professionals who want to learn how to manage Google Ads campaigns effectively.
Ready to Start Your Learning Journey?
Take the next step in your professional development