Course Overview
Consent Mode v2 is now an essential part of modern marketing measurement. With growing privacy regulations and platform requirements, marketers must understand how consent signals influence analytics, advertising performance, and attribution accuracy. This course introduces the foundations of Consent Mode v2 and explains how it fits into the wider measurement ecosystem used by modern digital teams.
Through mentor-led instruction and practical scenarios, participants explore how consent signals affect tracking behaviour in analytics and advertising tools. The course covers implementation principles, consent banners, signal types, and how modelling supports measurement when users decline cookies. Marketers will also learn how to interpret reports when consent affects available data.
By the end of the session, learners will understand how to collaborate effectively with technical teams, configure compliant measurement setups, and communicate privacy-aware reporting to stakeholders. The programme focuses on practical implementation understanding rather than coding, enabling marketing professionals to make confident, responsible measurement decisions.
Hands-On Learning
Participants work through consent configuration examples, reporting interpretation exercises, and measurement troubleshooting scenarios.
Mentor-Led Sessions
Expert mentors guide learners through practical scenarios explaining how consent signals affect real marketing measurement workflows.
Career-Ready Skills
Develop practical skills for privacy-aware marketing measurement and consent-based analytics reporting.
Learning Outcomes
Analyse how consent impacts marketing measurement.
Design privacy-aware measurement frameworks.
Implement Consent Mode v2 configuration principles.
Evaluate analytics and advertising data limitations.
Communicate consent-based reporting to stakeholders.
Lead collaboration between marketing and technical teams.
Prerequisites
Basic digital marketing knowledge.
Familiarity with web analytics concepts.
Understanding of cookies and website tracking.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Course orientation and objectives
- Modern marketing measurement challenges
- Privacy regulations influencing analytics
- Overview of Consent Mode v2 ecosystem
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Consent Mode v2 for Marketers, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Digital marketers, analysts, and growth professionals responsible for campaign tracking, analytics interpretation, or marketing performance reporting.
Ready to Start Your Learning Journey?
Take the next step in your professional development