Course Overview
Modern marketing increasingly relies on connected systems that automate workflows, personalise customer experiences, and deliver measurable performance insights. Building an AI-powered marketing stack enables organisations to scale operations while improving efficiency and decision-making.
This programme focuses on integrating tools such as CRM platforms, email marketing systems, social media channels, and analytics tools into a unified, automated ecosystem. Participants learn how to design workflows using automation platforms such as n8n, enabling seamless data flow and intelligent campaign execution.
Delivered as a mentor-led programme using practical scenarios, this course provides hands-on experience in building, testing, and optimising AI-driven marketing systems. Participants leave with a clear framework to design scalable automation architectures aligned with real-world business needs.
Hands-On Learning
Live builds of automated workflows integrating CRM, email, social, and analytics tools.
Mentor-Led Sessions
Mentors guide real-time system builds, automation design, and optimisation discussions.
Career-Ready Skills
Develop advanced marketing automation and AI system integration capabilities.
Learning Outcomes
Design integrated AI-powered marketing systems
Analyse marketing workflows and automation opportunities
Implement tool integrations and data pipelines
Evaluate performance using analytics and insights
Communicate system architecture and optimisation strategies
Lead development of scalable marketing automation
Prerequisites
Basic understanding of digital marketing tools.
Familiarity with CRM or automation platforms.
Interest in AI and workflow automation.
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Marketing stack components and architecture
- Role of automation and AI in marketing
- Data flow and system integration concepts
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of Build an AI Marketing Stack, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
Marketing technologists, automation specialists, and professionals building marketing systems.
Ready to Start Your Learning Journey?
Take the next step in your professional development