Course Overview
Marketing teams are rapidly adopting AI to scale content production, improve targeting, and drive campaign performance. This course provides practical, hands-on training to help marketing and content professionals effectively integrate AI into their workflows while maintaining creativity and brand consistency.
Participants will explore how AI can support content generation, campaign ideation, SEO optimisation, and customer segmentation. The course also focuses on prompt engineering techniques and establishing brand voice guardrails to ensure consistent, high-quality outputs across all channels.
By the end of the programme, learners will be able to plan and execute AI-assisted marketing strategies, optimise content for search and engagement, and evaluate AI outputs for quality and alignment with brand standards. This course is ideal for teams looking to scale marketing efforts using AI responsibly and effectively.
Hands-On Learning
Create campaigns, content, and SEO strategies using AI tools in guided practical exercises.
Mentor-Led Sessions
Expert-led sessions focused on real marketing use cases and AI-driven workflows.
Career-Ready Skills
Develop practical AI marketing skills to improve content, campaigns, and audience targeting.
Learning Outcomes
Apply AI to content creation and campaign workflows
Generate and optimise marketing content using AI
Improve SEO strategies with AI tools
Segment audiences and personalise campaigns
Design effective prompts for marketing tasks
Maintain brand consistency using AI guardrails
Prerequisites
Basic understanding of marketing concepts
Familiarity with digital marketing channels
Interest in AI tools and automation
Detailed Syllabus
Step-by-step learning journey from basics to professional practice
Topics Covered
- Introduction to AI in marketing
- Course objectives and tools overview
Skills You'll Gain
Master these in-demand skills through hands-on practice
Career Progression
A clear view of the roles this programme supports, what typically comes next, and where learners progress over time
Ways to Learn
Choose the learning format that works best for you and your team
Live Online
Instructor-Led Training
Join live instructor-led sessions from anywhere. Interactive, engaging, and flexible.
- Live instructor interaction (real-time)
- Trainer-led walkthroughs and real examples
- Guided resources and session notes provided
- Structured Q&A and practical discussion
Price per person
Group enrolments and early planning options available.
All prices are exclusive of VAT where applicable. Group enrolments and custom packages available on request.
Prefer a Faster, Personalised Route into IT?
Not everyone learns best in a group. If you want focused guidance, faster clarity, and confidence you can use on the job, our 1-to-1 Fast-Track Training gives you private, mentor-led support tailored to your experience and goals.
"Many learners choose 1-to-1 when they want understanding, not memorisation."
Exam & Certification Information
Everything you need to know about the certification exams
Important Information
You will receive an Xcademia certificate of completion based on participation and successful completion of labs and scenario simulations.
Credential
Certificate of Completion
On successful completion of AI for Marketing and Content Teams, learners receive an Xcademia Certificate of Completion. This standalone certificate is issued directly by Xcademia and is aligned with globally recognised frameworks and best practices.
Frequently Asked Questions
Everything you need to know about this course
No, the course is designed for marketing professionals new to AI.
Ready to Start Your Learning Journey?
Take the next step in your professional development